In the dynamic world of social media, Instagram has emerged as the quintessential platform for sharing visual content. Keeping a finger on the pulse of its ever-evolving trends is pivotal to maintain relevance, engagement, and visibility on Instagram. 2021 has witnessed several promising Instagram trends that brands and influencers need to leverage to skyrocket their success on the platform.
1. The Growth of Instagram Reels
As it continues to evolve, Instagram Reels has proven to become remarkably popular in 2021. Instagrammers everywhere are jumping aboard this trend, and for a good reason. Reels offer a fresh, innovative means to present content, and Instagram’s algorithm is currently prioritizing Reels, giving them potentially greater organic reach. This aspect is contributing to a shift from static images to more captivating, dynamic content formats.
2. Up Close and Personal: The Rise of Authenticity
As we navigate the uncertain terrain of a global pandemic, Instagram users are gravitating towards content that resonates with their experiences and feelings. People yearn for authentic, unfiltered connections. Brands and influencers are capitalizing on this by creating real and relatable content, shedding their meticulously curated personas for a more personable touch.
3. Instagram Shopping Booms
With an already-equipped 1 billion monthly active users, Instagram has emerged as a leading global online shopping destination in 2021. The implementation of the ‘Shop‘ tab dramatically enhances the buying experience, birthing a seamless integration of social media and e-commerce. Brands are increasingly exploiting this feature to provide shoppable posts for their products, streamlining and enhancing their customers’ purchasing journey.
4. IGTV Pulls in the Viewer Numbers
Long-form video content via IGTV is carving out its unique niche in 2021. It holds tremendous potential for influencers and businesses to expand their brand storytelling, engage longer with their followers, and thereby foster a deeper connection. The popularity of IGTV is expected to rise further as Instagram pushes this format more and more.
5. The Power of Instagram Stories
Even though it’s nearly five years since Instagram Stories were launched, their influential power hasn’t waned in 2021. They continue to be a focal strategy for businesses and influencers to engage with their audience. Interactive features such as question stickers, polls, and quizzes amplify engagement, enhance user experience, and rocket audience engagement.
6. The Rise of Micro-Influencers
Smaller influencers with highly engaged follower bases, aka micro-influencers, are on the rise in 2021. These influencers provide a greater ROI owing to their niche audiences who are likely to trust their recommendations. Businesses and brands are increasingly leveraging micro-influencers to promote their products and services to the influencer’s dedicated follower base.
7. Augmented Reality (AR) Filters
The trend of augmented reality (AR) filters took Instagram by storm in 2021. They’re more than just beautifying tools for selfies—they can transform any physical environment, entrancing the user and their audience. With Instagram broadening access to AR filter creation tools, more users are expected to hop onto this trendy bandwagon.
8. Instagram Guides for Enhanced Content Curation
Initially launched for health and wellness advocates to share resources during the pandemic, Instagram expanded access to Guides for all users late in 2020. In 2021, Guides have become a go-to feature for businesses and influencers to curate longer-form content, products, or recommendations, acting as another vital edge to their content strategy.
9. The Advent of Instagram ‘Hidden Likes’
Instagram’s controversial shift away from public likes count is seen to incite a positive change towards a healthier, less anxiety-inducing engagement metric. This shift towards ‘hidden likes’, can free brands and influencers from the likes rat race, allowing them to focus on cultivating genuine follower relationships and producing quality content.
Staying ahead of the curve in Instagram’s ever-evolving landscape necessitates embracing these potential game-changer trends in 2021. Mastering these trends can drive improved engagement, extend brand reach, and ultimately, help you maintain a robust presence on this platform. By making the most of these Instagram trends, businesses, influencers, and everyday users too can maximize their Instagram success in 2021 and beyond.
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